Business & Tax

Why Discounts are a Costly Sales Strategy

Discounts are a common and popular marketing strategy. But are there hidden costs that are reducing margin and damaging your brand reputation? Here’s why you should reconsider discounts and what you could do instead.

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Risks and Reward: Localizing International eCommerce

Until recently, online retail mostly took place domestically, with the majority of buyers and sellers coming from the same country. That’s changing — rapidly. Increasingly, consumers are seeking out international brands to find the products that they want.

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