The latest research and trends in eCommerce and retail technology for DTC leaders

Promo Code Pros and Cons

A millennial woman leads a marketing meeting of four other millennials. She stands at a whiteboard covered in rows of sticky notes as the group makes a business decision.

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Why Discounts are a Costly Sales Strategy

Discounts are a common and popular marketing strategy. But are there hidden costs that are reducing margin and damaging your brand reputation? Here’s why you should reconsider discounts and what you could do instead.

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